Digital Marketing

A great website isn’t enough to get customers through the virtual doors, however. It requires an innate understanding of how traffic channels such as social media, Google’s search engine, and many more can all work to your benefit.

Our digital marketing crew in Hobart and Melbourne have been plying their trade in all things marketing for many years, and will be your go-to team to help drive traffic to your website, optimise the potential for your site to get leads and conversions, and generally make the most out of your digital venture.

See Your Brand Thrive on the Digital Stage

Digital marketing is fast becoming the most popular form of advertising not just here in Hobart and Melbourne, but across the whole country, in some cases outstripping traditional media investment.

The reason for its popularity is two-fold; any digital marketing campaign can be fine tuned to reach only those who will be more open to your product or service, and on a cost basis, such a campaign can be extremely inexpensive to run (an average campaign can cost as little as $0.07 per person reached).

At DigiBite Studio, our digital marketing team in Hobart and Melbourne have been utilising powerful marketing platforms since their inception. Their decade’s worth of experience will be put to good use to ensure you can reach a willing audience eager to hear what you have to say.

Whether it be for brand awareness, a considered remarketing campaign, or ever growing platforms such as YouTube, you can trust that our digital marketing team will know how to reach out to both a new and a committed audience of customers.

Know Your Market, Competitors and Budget

Effective Google Ads Campaigns

Google Ads is a powerful tool that can allow you to reach both old and new customers in Hobart, Melbourne and beyond.

Ideal for businesses that sell immediate retail products or emergency services such as repair and maintenance work, these ads can not only add more users to your website, but even create prompt leads of enquiry - if refined to accomplish this goal.

Utilising an algorithm that works in a similar manner to the company’s search engine, your ads will be displayed in front of those you wish to target. The targeting mechanism is Google Ads’ most effective party piece, allowing you to refine your ads to be shown to your preferred age demographic, gender, and even interests and user behaviour.

The effectiveness of the platform has meant it has become the lead form of online advertisingin Hobart and Melbourne. A quality campaign can contribute an additional 5-15% of new users to your website’s monthly traffic on average.

Pretty and Compelling Display Advertising

Want to get your name out there as much as possible for as little as possible?

Display advertising is the go-to for businesses who have either just opened their doors for the first time and want to shout about it from the rooftops, or have the budget to spend to get their name out there a little bit more.

Our display advertising gurus know how to make the most out of the minimal display space at their disposal to create imagery that will not just capture the eye, but also compel users to click and go to your website.

Best of all, display advertising is fantastic for those who are conscious about results from investment. Even a modest budget can potentially reach tens of thousands of new internet surfers each month.

Remarketing Campaigns that Work

Digital remarketing has long been the holy grail of any online advertising campaign. Simply put, remarketing campaigns are driven to turn one-time customers into ever returning, loyal followers.

The nuts and bolts of a remarketing campaign are rather simple. Utilising Google Ads’ display advertising platform, the campaign will hone in on those who have previously visited your website. By doing this, an effective remarketing platform can entice old customers to return once more.

Great for creating an ever returning user base, or even more refined campaigns such as showcasing monthly specials or even good news, a great remarketing strategy can reap heaps of benefits for you and your customer base.

See Your Name on the Small Screen (YouTube Advertising)

Once the domain of a younger generation, YouTube is being enthusiastically used by an ever growing cohort of varying demographics, eager to find or to learn new things.

YouTube advertising has become a huge slice of Australia’s and indeed Hobart and Melbourne’s online advertising pie. It offers businesses the opportunity to showcase their ads alongside like minded or similarly themed videos for both conversion and awareness purposes, and has proven to be far more affordable than traditional advertising on a cost-per-view basis.

YouTube advertising is quickly growing in both importance and popularity, mainly driven by a now long-noticed trend of internet users preferring their mobile devices over a stand alone PC.