Search Engine Optimisation (SEO)

Expand Your Audience & Reach

Search engine optimisation might sound like a series of buzz words, but it is the main driver of audiences to websites in all industries and sectors right across the world.

Our gurus have a wide breadth of experience in implementing SEO principles across all industries, both large and small. They will be in the best position to help you achieve traffic numbers beyond your wildest dreams.

Get Your Business Ranking Where It Belongs

SEO, short for Search Engine Optimisation, uses a whole bevy of tools to get your website appearing on Google's coveted first page in the search results. By some distance, it is the most powerful marketing form that a small or medium sized business in Hobart and Melbourne can use.

The reasons for this is due to both the unique way in which people use the internet, as well as the ROI that such a marketing strategy offers:

• 94% of internet users who use Google will not go past the first page during their search.
• The remaining 6% that do go past will have an increase in trust risk for any websites that appear.
• Websites that do not appear highly will spend vastly more on advertising than those that do.

Overall, websites without it struggle to be found. This in turn means that enquiries will be harder to obtain, and online sales will be more difficult to make. SEO, therefore, can be considered more of a safeguard. It will also mean that your website can work for you, rather than it being the other way around.

So, this all sounds like a real vote winner, doesn't it? The way it works, however can be quite complex. It involving writing in a way so that Google can understand what your business does, and networking so that your website is trusted. SEO also promotes accessible design, making your website always presentable, easy to read, and easy to use.

Which is where we come in.

DigiBite Studio is a dedicated SEO company in Hobart and Melbourne. We have over a decade's worth of experience working with small-to-medium sized businesses both here in Melbourne, Hobart and across Tasmania. Our team was there when SEO was starting to emerge, and know what needs to be done to get your business up at the top.

How SEO Works

To explain how it all works, it is better to explain it as a blueprint. In this blueprint, there are essential guidelines that allow you to build the foundations for a very healthy online business in Hobart and Melbourne. The guidelines can be modified as such, just as long as the spirit of the blueprint is not left behind.

This blueprint can be broken down into four distinct parts, each of which help your website to grow. These four areas are, in order of contribution:

• Content writing - highlighting keywords that will be vital for your business.
• Development - clean coding allows for search engine crawlers to find you easily.
• Meta titles and descriptions - aiding in the overall navigation of a website.
• Backlinking - making sure only trusted and responsible websites link to your business.

The essence of search engine optimisation is to have you ranking highly for keywords that are most likely to drive traffic to your website.

Keywords are leading phrases that people type into Google's search engine and every day. Website developers, of which we are, is a keyword itself, so too is pizza restaurant in Hobart and Melbourne. Think of keywords as how you describe what you do to those that ask what your business is about.

Keywords are by far the most important part of any SEO campaign in Hobart and Melbourne. Everything done is aimed at having your website rank high for selected keywords. From meta titles and descriptions (what shows up in browser tabs), to general writing to make sure these keywords are displayed.

One SEO area that doesn't focus so much on keywords are backlinks. A backlink is essentially just a link from one website to another. Every site will have its own score as to how reputable it is. The aim here is - yes, you guessed it - having more trustworthy links to you, something especially important nowadays.

Explaining Our SEO Process

Whenever our highly experienced SEO team in Hobart and Melbourne get a new project, they follow a tried and trusted process.

Research

Research is key when it comes to the digital world, and SEO is no different. To get a better understanding of what needs to be done for you and your business, our SEO team will need to:

• Analyse your competitors to see what they are doing well and what they aren't doing well. Then from here, see if there is any area for growth for your business moving into these areas.
• Analyse your industry as a whole to determine appropriate wording and messaging. This is vital to make sure your website comes across as an expert in your field.
• Analyse your own website to see which parts will need improvement to meet Google's standards. This helps to get your website up to scratch quickly, and to know what needs to be done overall.
• Analyse your website's traffic data to see historically how users have interacted with your brand. Potential growth areas and user behaviour on your site helps to fine tune the overall project.
• All this information collected from this will help our SEO team in Hobart and Melbourne to come up with a strategy that works for you. More importantly, it will be one that is heavily tailored to the overall goals of your business.

Strategy

As you could probably imagine, there are numerous ways to peel an onion when it comes to formulating a strategy, of which SEO is no different.

Whilst the information gathered prior will help to formulate the strategy, implementing it is another task altogether. This requires experience and a unique know-how of what to do and when which we possess.

Further revisions upon this strategy can and will occur over time. This is driven both by technology and user behaviour, as well as Google's updates to their algorithm. Oh yes, they do that as well!

Monitoring

SEO unfortunately is not a plug and play approach. It does require a consistent monitoring process and a safe pair of hands to ensure that it continues to deliver for you.

Our SEO Hobart and Melbourne team keep a keen eye on the goings on with your campaign. We will fine tune where necessary, and react swiftly to any changes that Google may impose.

This watchful eye continues eternally. Even if the campaign's main goals are achieved, there still must be some form of monitoring to ensure that the website holds onto rank and traffic.