JM Cake Club

Trust from a family business

JM Cake Club is a family business that takes pride in their craft, prioritising the needs and desires of their customers. This commitment to quality and customer satisfaction has made them a reliable name in Hobart's cake scene.

JM Cake Club began in Sandy Bay with minimal digital presence, relying on foot traffic from the nearby Woolworths. However, after relocating to Moonah on Main Road, the need for increased business awareness became crucial without the supermarket's draw.

Our journey with JM Cake Club started in Sandy Bay, where we did not initially promote any digital services. However, the move to Moonah marked the perfect time to build their online presence, starting with a landing page.

Tiny landing page beats the giant

We developed their current landing page with essential information for customers. Despite being simple and cost-effective, our SEO-friendly principles ensured the page's effectiveness without requiring ongoing SEO or digital marketing investments, which is an important consideration for small and medium-sized businesses (SMBs).

The results speak for themselves. Since 2022, this small landing page has consistently ranked No. 1 or No. 2 for keywords like "cake shop Hobart". It competes with, and often surpasses, well-known stores like Daci&Daci in generating organic traffic.

The remarkable result from JM Cake Club's page was so worthy, by considering it was less—over 30 times on investment, compared to Daci&Daci's eCommerce site, which was developed by us as a team before we start this studio.

Today, the landing page attracts around 2,500 clicks and 190,000 impressions every quarter without any paid promotions or updates. It contributes approximately half of the traffic to their Facebook page, fostering further customer engagement, which is a benefit the owner had not initially anticipated.

Honest opinions & Commitment to supporting SMB

Thoughtful Decisions for Sustainable Growth

After settling down from their relocation, the owner of JM Cake Club considered introducing an online ordering service to expand their business, a common step for many businesses. However, after several meetings and thorough research into their business situation and objectives, we concluded that it wasn't the right time to proceed. Factors such as turnover and staffing capacity influenced this decision.

While it might seem counterintuitive for an agency to advise against eCommerce, our honest and realistic assessment prioritised the long-term health of this small to medium-sized business (SMB).

Supporting Existing Success with Silent Upgrades

To ensure the best industry practices and optimal results for JM Cake Club’s existing digital presence, we undertook background work to migrate their page to a newer tech stack silently. This proactive approach ensured the business remained up-to-date without disrupting their current operations.

Commitment to the SMB Community

As a business that is also part of the SMB community, we believe in supporting our peers. Helping other SMBs thrive is the best way to contribute to the community’s overall success and resilience. Our commitment to honest advice and practical solutions is at the heart of our mission.